The golf industry wants us to believe one size fits
all. This is because the majority of their profits are
made from selling clubs off-the-rack. We believe each
golfer is unique. We believe every golfer should have
the advantage that is afforded to tour pros. Fitting is
finding out how to build a set of clubs for you that
will help you play better and have more fun. Several of
the variables that can be altered in a set of clubs to
encourage your best swing are outlined below:
This spec has a huge effect on direction, especially
in the more lofted irons. Setting the lie angle to the
individual is vital to getting correct feedback from the
ball flight. We are leading experts in how to fit
players to their dynamic lie angle.
This is a spec that is in drivers, fairway woods and
hybrids. It can have a large influence on direction and
trajectory. Most of the woods and hybrids in the stores
are set up with closed faces. That isn't what everyone
needs. We can get clubs with closed faces, square faces
and open faces. We can fit everyone.
This spec is largely ignored in the golf industry.
Offset heads and non-offset heads have completely
different performance patterns. Finding the right one
for you means hitting it on the correct shaft, at the
correct length, and with the correct lie angle. This is
something we can work out for you.
With off-the-rack selling there is not much
difference in shaft flex. Some manufacturers will call
one shaft a stiff flex while another will designate the
same shaft as a senior flex. Flex is important to the
feel of the club and isn't entirely determined by swing
speed. Tempo and release patterns can have a big effect.
We have one of the largest ranges of flexes in golf. You
are assured to get the right one based on performance
instead of a swing speed chart.
You've heard that lighter is better for many years.
That is another marketing myth. Lighter is better for
some, and heavier is better for others. We can give you
the opportunity to test which is right for you: lighter,
heavier, or in the middle.
Longer isn't better. Neither is shorter. The correct
length for each individual golfer encourages contact in
the sweet spot. We can fit clubs to the length that will
enhance your balance and allow you to repeatedly hit the
ball in the sweet spot.
We Fit Clubs, Not Sell You
Many companies out there believe in selling you their
"fitted clubs" which may not actually fit you. We
consistently get consumers coming to us to get a set of
clubs after being fit by a competitor for two main
reasons: we are one of the best out there and their
original fit was more of a sales pitch. If you think
this might be you ask yourself these 3 questions:
- Did you test the many different variables
listed above? If not, then there is good chance you
were being sold.
- Did you understand all parts of the
fitting? Did the fitter explain so you could
understand? If not, then you were probably being
- Did the facility where you were fit just
happen to have a set of clubs in your exact specs?
If the answer is yes then you were probably being